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The 10 coolest beach towels for your summer vacation

May 31, 2024

If you’re planning a beach trip this summer but don’t have a beach towel yet, don’t settle for something boring. These bright and bold beach towels will stand out against the sand and add a pop of color to family vacation photos.

This stylish Tiger beach towel from Anthropologie is generously sized at 68 inches long by 35 inches wide – perfect for all-day lounging at the beach.

Buy it here: Anthropologie Tiger Beach Towel, $54

Quiet Town is a homeware and lifestyle brand that aims to bring thoughtful, sustainable options to consumers. Their Ojai towel is 100% organic cotton and has a hanging loop for quick drying after a day at the beach. Inspired by vintage hotel towels, the design feels trendy and classic at the same time.

Buy it here: Quiet Town Ojai Towel Pine,$68

The Spots Collection from Teema features three different colors: yellow, gold, and stone. These lightweight, quick-drying beach towels are easy to pack for a quick trip down to the beach. The reversible pattern is eye-catching no matter which color combination you choose.

Buy it here: Teema The Golden Spots Towel, $48 ($36 on sale)

This generously-sized glamorous beach towel from Jonathan Adler features a shimmering pair of serpents against a bold jewel-toned background. It’s ultra-absorbant to help you dry off after an ocean swim.

Buy it here: Jonathan Adler Snake Beach Towel, $98

If you’re looking for a bold but minimalist beach towel, try this modern abstract towel from Geometry. The micro-loop, quick-drying material is super packable, even if you only have a carry-on bag.

Buy it here: Geometry Abstract Neutral Beach Towel, $39

Business & Pleasure Co.’s beach and homeware designs combine the best of vintage cool with modern trends. The Smallable Stripe towel has a striking color palate that’s classic but unexpected.

Buy it here: Business & Pleasure Co. Smallable Stripe Towel, $79

Maximalists will love this reversible John Robshaw beach towel with a colorful tile pattern on one side and a jungle-inspired print on the other.

Buy it now: John Robshaw Masai Mara Beach Towel, $98 ($75 on sale)

This 100% organic cotton towel from Bania has a playful and trendy checkerboard print that’s sure to stand out on the beach.

Buy it now: Bania Roman Pool Towel, $95

Marimekko is known for bright, bold, geometric textiles, and this pink and orange beach towel definitely lives up to the brand’s whimsical reputation. The generous size of 70 inches long by 40 inches wide gives you plenty of room to spread out on the beach.

Buy it here: Marimekko Rasymatto Pink/Orange/White Towel, $25

Rifle Paper Co. has expanded far beyond pretty printed stationary and journals. Their beach towels are just as interesting. Just be prepared to field a lot of questions about where you got your towel.

Buy it here: Rifle Paper Co. Pomegranate Beach Towel, $50